1. What Are Cookies and Tracking Technologies?

• Cookies are small text files stored on a user’s device to remember preferences, login sessions, and website activity.
• Tracking technologies include pixels, beacons, and similar tools used to measure user interactions, website performance, and marketing effectiveness.

2. Types of Cookies Used

1. Essential Cookies

• Required for basic website functionality, such as login, cart management, and order processing.
• Cannot be disabled without affecting core services.

2. Performance & Analytics Cookies

• Track website usage, visitor behaviour, and page performance.
• Used to generate anonymised statistics to improve user experience.

3. Functional Cookies

• Remember user preferences, language, and site customisation settings.

4. Marketing & Advertising Cookies

• Used to deliver personalised ads or promotions based on user activity.
• May track activity across websites for targeted advertising purposes.

3. Third-Party Cookies

• The Platform may use third-party services (e.g., Google Analytics, Facebook Pixel) to collect anonymous data about website usage and ad performance.
• These third parties are governed by their own privacy policies, and the Platform is not responsible for their data practices.

4. Consent and Control

• Users may accept or reject cookies through their browser settings or website prompts.
• Disabling non-essential cookies may impact website functionality, personalisation, or analytics accuracy.

5. Data Collection & Use

Cookies and tracking tools help the Platform to:

• Monitor website traffic and performance.
• Analyse user behaviour to improve products and services.
• Deliver relevant content, offers, and promotions.

Data collected is aggregated and anonymised where possible to protect user privacy.

6. Retention of Cookie Data

• Cookie data is stored only as long as necessary to fulfill its purpose.
• Retention periods vary depending on the type of cookie or analytics tool.

7. Legal Compliance

• This Policy ensures compliance with applicable laws, including GDPR, CCPA, and other privacy regulations requiring user consent for non-essential cookies.
• Users can exercise their rights to access, delete, or restrict cookie-based data collection as provided under applicable law.

8. Changes to This Policy

• The Platform may update this Policy to reflect changes in technology, legal requirements, or operational practices.
• Updated policies will be posted on the website with the effective date.